What is Ethical Made Easy?
Ethical Made Easy Store is the home of ethical and sustainable brands that are setting the standard for tomorrow’s world. Through careful and conscious curation, we’ve discovered and uncovered the very best ethical and sustainable fashion and lifestyle brands available in Australia and New Zealand to bring you a one-stop-shop for ethical living.
No more scouring the internet for hours trying to find brands and products that align with your values. No more worrying about greenwashing or questioning whether or not a brand is truly ethical or sustainable—we’ve (gladly) done all the research for you. To save you the research and the headaches of so.many.tabs, we went ahead and made finding brands that align with your values, well, easy (lol).
We’re for those who are new to the ethical fashion world, old hands who’ve been rallying against the evils of fast fashion for the last decade, and everybody in between. We can all play our part in supporting brands that support a better tomorrow.
How does the online store work?
Think of Ethical Made Easy as the middle-womxn between you and your favourite ethical brands. We’re the vehicle through which conscious consumers (that’s you) can purchase beautiful products (aka your new treasured thing) from ethically and sustainably-minded businesses.
Place your order with Ethical Made Easy Store and receive it at your door in immaculate condition (and biodegradable packaging of course), just the way the brand that created it intended. We’ll take care of everything in between.
So you've got a brand directory aswell?
Correct! The brand directory is where it all started for Ethical Made Easy Store (read more about our founder’s journey here). Created in 2016, Ethical Made Easy is a global platform that showcases the best conscious brands in the world today while bringing you the latest updates in ethical living to help you adopt a more ethical lifestyle for tomorrow.
Here you’ll find interviews with awesome humans who are using their power for good (including our legendary brand founders); educational, juicy reads on our Journal; and thought-provoking materials you can sink your teeth into on our Resources Page. We also have a weekly newsletter that brings you the latest updates from both our store and directory. Sign up here.
If the most sustainable wardrobe is the one I already own, then why do you have an online store?
It’s a bit of a contradiction, isn’t it?
At Ethical Made Easy, we inherently believe that the only way we can move forward and exist on this incredible planet is if we, as a collective global community, act with care and compassion for both our environment and our fellow people. We also believe that where we put our money plays a huge part in voting for the future we want.
We’re realists, though. We acknowledge that consuming less is the first step in pursuing an ethical lifestyle. That’s why we’re proud to include a DIY section on our website that shows you how to care for, mend and dispose of your clothes should that sad day come (RIP). Why? Because life (and stains) happen!
We also acknowledge that ethical consumption alone isn't going to change the fashion industry; it takes activism, inclusion, diversity, intersectionality and speaking up for those who don’t have a voice to make real and lasting change for everyone in the industry, especially garment workers and the fragile planet we call home.
But as realists, we also know there’s going to come a time when you need to make a purchase. (unless you want to protest for fair wages naked, which we fully support if that’s your thing). Ethical Made Easy Store exists for epic people (such as yourself) who want to invest their money in businesses that generate positive social and environmental change, through timeless, consciously-made pieces that will defy seasons.
The overall mission of our online store is to connect companies that are setting tomorrow’s standard with people like yourself who care about a better world, and we’re constantly working extremely hard to make this as easy, accessible and inclusive as possible. We’re not perfect, but we’re trying, and we will always continue to improve upon our processes whilst staying true to our core mission and, of course, true to you guys, too.